www.ignaq.com

About

A digital media experimenter with a love for solving problems through empathic thinking while identifying opportunities, measurable insights and profitable improvements.

A crafter, a tool user.

IGNAQ.COM/MARKETER - Digital Consultancy

Freelancer | Mar 2018 – Present

- Empowering independent projects and small business with the tools needed to identify their audiences & spread their messages

- Designing and managing websites to ensure an adequate conversion funnel and data collection

- Ideating KPIs and live dashboards for reporting, data visualization and growth measurement

- Providing cost efficient tactics for social growth and site relevance

GOOD MOOSE - Brand & Performance Marketing

Associate Director of Performance Marketing | Jun 2022 – Nov 2022

- A brief but great opportunity to confirm the need to invest my time and efforts towards a single mission with positive impact, in contrast with agency services

- Responsible for the strategy and media planning for D2C clients as Culture Hustle, Climate Candy, Silver Fern Farms, True Botanicals

- Supervised media implementation of the Ad Operations team

- Guided Account Manager members into data visualization & storytelling for compelling decks and presentations

- Audited existing and new clients advertisement structure for performance and tactical optimizations

MEDIA.MONKS - Digital Transformations

Project Lead | Apr 2019 – Sep 2021

- Lead strategic insights and consultation for clients’ holistic digital advertising efforts

- Developed project management processes focused on maximizing the efficiency, effectiveness, and accountability of large internal and external teams

- Established documentation and implemented methods for standardization and best practices across the book of business

- Collaborated with Engineering Teams to create and test tools for scalability and time efficiency related to audits and daily optimizations

- In charge of guiding career development, plus training & mentoring colleagues, within the Learning & Development team

- Founder of Search Office Hours, a weekly space for Q&A, ticket resolutions, new feature adoptions and implementations

SUPERBOLT - Growth Marketing

Search Paid Director | Sep 2017 – Dec 2018

- Built, trained and consolidated the agency Search Team, responsible for campaigns over 30+ clients

- Planned and implemented search architecture across Google & Microsoft Ads, Apple Search Ads, Amazon Advertising

- Developed marketing strategies including search, display, video & social campaigns

- Monitored US$200K monthly total investment plus weekly performance reports

- Maintained and fostered client relationships with brands such as Public Goods, Boka, Biossance, AuRate, Porter Road, This Saves Lives, The Webby Awards

DESPEGAR.COM - Largest Online Travel Agency in Latam

Regional Marketing Online Analyst | Apr 2015 - Mar 2017

- Daily studied the market, tendencies, seasonality and competitors

- Managed online marketing campaigns for Latin America -search, display, retargeting, app installs and app engagement- with 25% reduction on cost per conversion by tactics designed to increase the overall quality score

- Controlled U$S 500K quarterly budget on online marketing expenditures representing U$S 15.5MM in revenue

- Maximized data-driven profit applying portfolio theory optimization

- Contributed on creating new tools to simplify workflows and improve in-house bidding algorithm

- Acquired a 75% YoY growth of the product owned

CHESCA BAGS - Leather Fashion & Accessories

Freelance Brand Consultant | Jun 2013 - May 2014

- Planned and executed a business plan for cost efficiency and scaling the business

- Researched, acquired and followed new commercial proposals extending wholesales across the country, adding 25+ new point of sales

- Developed press relationships and a communication strategy - publishing in fashion editorials as Catalogue, Gente, Ohlalá, Para Ti; actively participated in “Puro Diseño” BA Fair

- Built a new website and online sales platform increasing 3X retail sales

- Managed the strategy of the social media, organically reaching 25K fans on the FB Page

DANONE - ‘Levité’, Non Alcoholic Beverage

Assistant Brand Manager Internship | Apr 2012 - Mar 2013

- Tracked the brand performance, budget and the impact on the P&L

- Worked on repositioning the brand identity to recover 3% of market share, earning an additional 3%

- Introduced new packaging and POS advertising aligned to the new image of the brand

- Procured and executed summer activations introducing in & out seasonal products

- Briefed advertising partners generating content for digital and social media

UNIVERSIDAD CATÓLICA ARGENTINA

Industrial Engineering - M.S. Equivalent Degree | Mar 2007 - Dec 2012

Buenos Aires, Argentina

GPA: 6,77/10

Thesis: “How to Introduce a Sustainable Production Process: Eco-friendly Glasses“

A micro-entrepreneurship built to engage excluded parts of society, empowering them to raise a business while making a positive impact on the environment by upcycling.

Photograper

Developing an alternative and creative language. An avid photographer and composer of imagery.

Yogi

As a permanent connection with my body, a necessary way of balance.

Green Thumb

A seasonal farmer rooting in nature.